Former Wall Street Journal Columnist Ron Alsop Joins Deans Digest as Contributing Writer

McLean, Virginia—Ron Alsop, author and former Wall Street Journal columnist and editor, is now a regular contributor to Deans Digest, a bimonthly newsletter from the Graduate Management Admission Council, the international association of leading business schools and provider of the Graduate Management Admission Test (GMAT).

In the February issue, Alsop, author of the new book "The Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up the Workplace," takes a look at how “early career” MBA programs are a strong calling card for the millennial generation.

“It’s a very exciting, dynamic time to be reporting on and analyzing the major trends in business education,” says Alsop. “We have never seen such a large and diverse mix of people taking the GMAT, and they have greater choice than ever, with business schools offering more and more programs in all corners of the globe. At the same time, schools face a host of new challenges, from finding ways to engage the technology-driven millennial generation to dealing with the continuing effects of the Great Recession.”

Since leaving the Journal, Alsop has been a frequent speaker and consultant on topics including the millennial generation, corporate reputation, business ethics, social and environmental responsibility, business education trends, career development and media relations. He will explore numerous facets of business education in future editions of Deans Digest.

“To explore the hot-button issues in business education, I will be talking with deans, professors, students and staff at business schools, both big and small and both domestic and international,” Alsop adds. “I will be seeking a wide range of insights and opinions to help me go beyond the facts and provide valuable interpretation and perspective.”

Alsop’s column will run in each bimonthly issue of Deans Digest, which is posted at gmac.com/deansdigest and emailed to subscribers the second week of the month. To subscribe, set up a profile on www.gmac.com.

The Graduate Management Admission Council (www.gmac.com) is a nonprofit education organization of leading graduate business schools worldwide dedicated to creating access to and disseminating information about graduate management education. GMAC is based in McLean, Virginia, and has a European office in London. The GMAT was created in 1954 and is used by more than 4,700 graduate management programs at nearly 1,900 business schools around the world to assess applicants. The GMAT—the only standardized test designed expressly for graduate business and management programs worldwide—is currently available at more than 450 test centers in over 110 countries. More information about the GMAT is available at www.mba.com.